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Parul Gulati at 21BY72: The Story Behind Nish Hair’s Success

Parul Gulati

Our hair is a big part of our personality. One bad hair morning can affect our whole day. Just like our bodies, our hair needs care too. To achieve that perfect hair flip, just like Parul Gulati with natural hair extensions, she started catering directly to her target audience and educating them in the content form they love. That’s how Nish Hair became India’s first and the most successful brand for hair extensions and care products. Let’s understand Nish Hair’s success story from Malkin, Parul Gulati. She was among our esteemed guests at the Global Startup Summit seasons 3 by 21BY72.

Who is Parul Gulati?

If you avidly watch Punjabi movies and web shows like the Girls Hostel, you already know Parul Gulati, the actress. However, that’s not all of her charm. She is a well-known women entrepreneur and founder of Nish Hair. Born from the urgent need for affordable and high-quality hair extensions, Nish Hair offers diverse natural hair extensions and other hair care products online globally. Her brand received more exposure when she participated in Shark Tank India and secured Rs. 1 Crore by diluting 2% of Nish Hair’s equity. Her witty nature, quirky personality, and relatable sense of humour made her one of the favourite malkin on the internet.

The Success Story of the Nish Hair

Any startup idea is based on a unique solution entrepreneurs devise to a problem they identify. The same is the case with Parul Gulati when she first
came up with the idea of Nish Hair.

It started with a dream of Parul Gulati, the actress who wanted to flaunt her hair in front of the camera while it was snowing. However, once she faced a situation where she needed hair extensions for a particular shoot, the production denied buying her the ones available in the market. The price tag of
the available ones did not match Parul’s budget. That’s when she took matters into her own hands and started creating her hair extensions that blended seamlessly with our natural hair. She started making that hair extension on a large scale and launched her website as one of the first Indian natural hair extensions in India. That was how Parul Gulati, the entrepreneur, was born.

Once she started selling her essential product, she realized how severe the problem was and the unique needs of hair extensions. She researched and
considered client suggestions to expand her product range to hair extensions, hair toppers, wigs, buns, and ponytails. Whether you need extensions to
volumize your hair or cover hair with hair loss, you’ll find a solution with hair extensions and hair care products.

The one thing that you must learn from Nish Hair’s startup success is the art of marketing. The success of Nish Hair lies in Parul Gulati’s passion for her brand, her baby (as she refers to it). While she hasn’t studied business, she understood what her audience needed to convert them into clients. She created helpful content to guide people on using natural hair extensions or any of her products that suit their concerns. It did magic for her brand’s success. The strong presence on social media, like Instagram, with 709K+ followers, is one of the driving forces behind the business, after high-quality Nish Hair products.

Parul Gulati is an entrepreneur and an actor. Therefore, she has been working towards her passions and giving equal attention to both. During the fireside conversation at the Global Startup Summit with 21BY72, she stated she often works 22 hrs to focus on her acting career and Nish Hair’s startup growth. It has been one of her superpowers and the secret sauce of success in acting and business.

One of our founders and host, Mehul Shah, asked Parul Gulati to message content creators and Indian entrepreneurs focusing on content marketing for their startup success. She said startup founders should focus on what seems right for them and what aligns with their passion. While hopping on trends is suitable and recommended in some cases, they should stick to content relatable to them and their startups.

When asked about her expansion plans, Parul Gulati pointed out that she is focusing on using her website to expand her business globally by using search engine marketing to draw insights into her website traffic. Furthermore, she plans to expand her team and focus on hiring female staff as they feel more secure in their roles, and her families are also convinced. Thus, focuses on creating job opportunities for females from conservative families. Additionally, she plans to invest in startups, mainly those women entrepreneurs own.

Parul Gulati’s Tips for Entrepreneurs

  • Focus on involving your audience with your brand.

When an attendee from our summit asked Parul how to grow their brands, she focused on how involving the audience in the brand through videos of products, behind-the-scenes, and educational content can change the game for them. It helps the brand build a connection and loyalty. Try to record videos of yourself or hire a team of professionals to put quality videos on social media platforms.

Something similar to this point was her ability to listen to her audience and work on the ideas she got from them. Nish Hair started with three products: bang extensions, halo, and length extensions. While actively participating in pop-up events, she learned more about the struggles of hair loss, thinning, and balding. By considering her client’s suggestions, she expanded her products. Similarly, listen to your customer’s needs so you can build better products and win their hearts.

  • Focus on (influencer) marketing with relevant people.

When asked about choosing influencer marketing, Parul advises you to be picky about who you choose. When an influence makes content for you, it represents your brand to an audience. Therefore, you must select influencers wisely and avoid opting for a bulk influencer marketing strategy. Focus on those relevant to your brand, have a good presence, and cater to your target market.

Having Parul Gulati with us at the Global Startup Summit season 3 was a delight. We learn that to run a successful startup, you need the passion for the solution you provide and involve your target audience in your brand.

The Global Startup Summit by 21BY72 is a place that brings startup entrepreneurs, investors, and industry experts under one roof to build connections, raise funds, and generate leads. We are excited to tell you about Season 4 of the Global Startup Summit Season 4, which will be held this year on the 14th & 15th of June. Early birds have exciting discounts to secure seats for insightful fireside chats and panel discussions with industry experts. So, what are you waiting for? Please explore our website and book your seat or stall now!

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