Be an Early Bird and Get the Best Deal!

Be an Early Bird and Get the Best Deal!

The Insider’s Guide to Stall Booking for Startup Events

Stall Booking for Startup events

If you are an up-and-coming entrepreneur stepping into the startup industry, you might have heard about startup events happening countrywide. Participating in these events is a surefire way to gain credibility, meet experts, gain guidance, and propel your startup toward success.

Startup expos are lined with stalls where entrepreneurs present their ideas and startups. And if you want to attend such an event – to get your business growing – you might want to book a stall at one such event. Well, let us take you through the process of stall booking for startup. Keep reading to get insider information on booking and setting up your stall at events like Startup Expo Surat.

A Guide for Stall Booking for Startup

Bear in mind, there are a few things to consider before you click on that book button and book your stall at a startup expo.

1. Plan and Research

In India, there are many startup expos where you can visit and promote your business, but not all of them will give the best return. Different businesses vibe with different events. Explore the upcoming business expos in India that also provide stall booking. Write down their pros and cons, and make thoughtful decisions on which expo you are planning to attend. Stalls at expos cost money. Therefore, make sure you research all the events and only pick the ones that suit your startup.

2. Understand the Startup Event and its Rules.

Once you have finalized which startup expo you are attending, start paying attention to the fine script. What kind of events do they organize, and who will becoming to these events? Do in-depth research about the experts. Outline what these events entail and what things are not allowed. Also, learn about its stall booking requirements, available sizes, and support offerings. Additionally, ask about the stalls’ positions to select the best possible position to get the most exposure. Therefore, the earlier you book, the better

3. Calculate the Budget Required.

These expos have prices for both the passes and stalls. If you are looking into booking a stall, know all the details because they differ depending on the area of the stall and its placement. Also, remember to check what services are covered under the stall prices. There are more expenses attached to booking a stall at such events. The setup, including the equipment, posters, and media do get added. Hence, form a budget and keep track of all your expenses. When attending such a startup expo outside of the city you live in, there are additional expenses to consider, including accommodation, transportation, and other costs.

4. Finalizing the Stall Booking.

After considering all these pointers, you can finally click the book button. And as soon as you receive your confirmation for the stall, you have to start preparing for the event itself. How are you going to present your startup at that stall, what events do you wish to participate in, and what kind of individuals are you targeting to network? The list is long, so start preparing well in advance. Also, there are other things to consider, like how much exposure your startup will get, the traveling requirement, and more. It helps you get the best ROI from the stall booking for the startup event. The pointers we discussed above were directions on how you will book a stall at a startup expo. Setting it up is a whole different ball game. If you want to read more about

What are the actual benefits of booking a stall and how to set them up, you can read about them here.


Startup expos can be very rewarding for startups, yet attending and presenting at these events takes a lot of careful planning. Stall booking for startups can be confusing. It takes more than picking up a phone and confirming your booking. It includes identifying the right startup event for stall setup, determining the location and size of the stall, and setting up the stall itself. And even after you have booked the stall, you need to manage it well. You can use event planning tips to manage your stall. Even though a lot goes into attending and presenting your startup there, it is the general rule of thumb that if you are a budding entrepreneur looking to take your business to the next level, participating in startup expos is the way to go.


  • How do I pick the right stall at a business expo in India?

    You must identify the purpose of attending the business expo in India. The purpose could be to network with industry people, generate leads, or raise funds. Each has a different target audience, such as entrepreneurs, customers, and investors. You need to identify which business expo has your target audience and attend those events.

  • How do you manage visitors at the stall at the Startup expo?

    Start by streamlining your stall’s activities. It should include introducing your startup and catering to your purpose. You must pay attention to visitors to ensure no one goes away with a negative experience. Train your team to answer the visitors’ queries and manage the crowd. Include engaging activities to grab their attention. Listen to them attentively to answer them.

  • How many team members should be there at my startup stall?

    It depends on your purpose and also the stall size. If your purpose is to raise funds, only the key members will do. But if you want to generate leads, you must include a
    few of your marketing team members to effectively market your startup and manage the customers.



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